7. Individuals who have provided information through telephone research conducted by Mark Allen Group

Mark Allen Group collects personal information from you when you take part in telephone research on organisations conducted by Mark Allen Group. The personal information collected will include your name, email address, telephone number, postal address, company name and job title.

We will use this personal information:

  • To send you personalised communications which you have requested or may be of interest to you. These may include information about publications, webinars, events, surveys, product and service developments, promotions of our associated brands’ products and services. The lawful basis for processing your personal information for this purpose will be “Legitimate Interest”.
  • Mark Allen Group uses automated decision making and profiling to personalise and ensure the communications are relevant to you, with no significant effect on you or your rights. The lawful basis for processing your personal information for this purpose will be “Legitimate Interest”.
  • The personal data may be made available to 3rd party recipients. To provide this information to others for direct marketing of their product or services by inclusion in Mark Allen Group’s commercial dataset. The lawful basis for processing your personal information for this purpose will be “Legitimate Interest”.

    How will my personal information be shared?