1. Visitors to our website

When someone visits one of our sites (www.markallengroup.com or any of our network of brand specific websites (for a full list of current brands see http://www.markallengroup.com/our-brands)) we use a 3rd party service, Google Analytics to collect details of website traffic and visitor information, including browser type, internet service provider, URLs of referring/exit pages, operating system, date/time stamp, information you search for, locale and language preferences, identification numbers associated with your devices, your mobile carrier, and system configuration information. For full detailed information about the use of cookies on our website, please see the section on “How we use cookies on the Mark Allen Group websites”.

We use the website traffic and visitor information to improve our understanding of the use of the Mark Allen Group websites and in order to determine what Mark Allen Group services are the most popular. The lawful basis for processing your personal information for this purpose will be “Legitimate Interest”.